On our website we use technically necessary cookies, web analysis cookies and tracking cookies for advertising purposes:
4.1 Technically necessary cookies
Most of the cookies we use are technically necessary to enable you to use our website and the services offered on it (“session cookies”). Our legitimate interest in data processing lies in this purposes; the legal basis is Art. 6 (1) (f) GDPR. The data will not be combined with other personal data and will not be used for advertising purposes. Session cookies are deleted after the end of the respective browser session, at the latest after seven days.
4.2 Web analysis cookies (Google Analytics)
For this web analysis we use the service Google Analytics, which is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
On our behalf, Google uses this information as a processor within the meaning of Art. 28 GDPR to evaluate your use of the website, to compile reports on website activities and to provide the website operator with further services associated with website use and Internet use. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.
4.3 Tracking cookies for advertising purposes
If you have given your consent on our website, we also use tracking cookies for the purpose of targeted and interest-related online advertising (“advertising cookies”). These cookies collect and store information about your use of our website in pseudonymous form. The legal basis for data processing is Art. 6 (1) (a) GDPR. You give your consent to this tracking on our website by clicking on “OK” in our cookie banner; no advertising cookies are set or other tracking technologies (e.g. tracking pixels) are activated before this happens. You can withdraw your consent at any time in the footer of our website. The lawfulness of the processing carried out on the basis of your consent until withdrawal remains unaffected. We do not combine the information with other personal data that you voluntarily provide to us when you use the services on our website. We use the information to place advertisements on our website and on the websites of third parties (insofar as these are part of our advertising network) that correspond to your interests. You also benefit from this because you will be confronted with less advertising that is not tailored to your interests. We also use the information to measure and optimize the success of our advertising campaigns.
The tracking cookies are deleted if and when you revoke your consent, at the latest after expiry of the storage period specified by the third party provider.
If you have given your consent on our website, we use the following tracking cookies (and tracking pixels) for advertising purposes: