Following honours at the ADC competition, the “ReArranged” campaign developed with the Scholz & Friends agency has won three awards at the Cannes Lions International Festival of Creativity. The jury awarded the image concept of the 2018/2019 season preview and the posters of the Berliner Philharmoniker a golden and a silver Lion in the “Industry Craft” category. In the Print & Publishing category, another silver lion was added. “The campaign was one of the most discussed works,” says jury member Ralf Heuel from Grabarz & Partner. “It provoked in a good way, had an air of mystery and didn’t reveal everything. That’s what really appealed to many creatives.”
Inspired by the International Film Festival in Cannes, a group of cinema screen advertising contractors initiated a festival for advertising films in the mid-1950s. Over time, it became the Cannes Lions International Festival of Creativity, one of the most important events in the advertising industry today. The awards, the Lions, are the equivalent of the Oscars in the film industry.